Holiday parties or even special event parties seem to be going to the wayside as businesses go virtual and look to cut costs. But such parties were less about self-indulgence and were true tools that created brand loyalty for staff and customers alike.
Since the beginning of modern day culture - parties were thrown to mark everything from a job well done to a new adventure in life to starting a new business. Parties are what we are innately as well as socially programmed to stop and take notice of. That if all the effort of throwing a party is occurring then this (fill in the blank here) must be important.
In the December issue of EmpiHER® Magazine, luxury branding expert, Ali Craig (http://alicraigbrandgroup.com) shares with the readers from a branding perspective three reasons why we are losing out on a whole lot of goodness.
Parties create opportunities like nothing else for our brand to interact with our audience.
Blend Personal And Professional: Parties allow for guards to be down and business to still be on the table.
Exclusivity: An invitation tells your audience that they are special, important, and truly a VIP in your book.
Sale Without Being Salesy: Parties allow you to sell, promote, educate and all of that without ever being salesy.
Craig states, “Yes, parties are the missing piece to the marketing puzzle you have been looking for because they create engagement, offer a unique experience while creating community between your audience and your brand.”
Catch the complete article in December’s issue of EmpiHER® Magazine on digital and real-world newsstands now. (https://www.empiher.media/ )