3 Reasons Why Every Business Should Embrace The Holiday Party If They Want To Grow Their Bottom Line

Holiday parties or even special event parties seem to be going to the wayside as businesses go virtual and look to cut costs. But such parties were less about self-indulgence and were true tools that created brand loyalty for staff and customers alike.


Since the beginning of modern day culture - parties were thrown to mark everything from a job well done to a new adventure in life to starting a new business. Parties are what we are innately as well as socially programmed to stop and take notice of. That if all the effort of throwing a party is occurring then this (fill in the blank here) must be important.


In the December issue of EmpiHER® Magazine, luxury branding expert, Ali Craig ( shares with the readers from a branding perspective three reasons why we are losing out on a whole lot of goodness.


Parties create opportunities like nothing else for our brand to interact with our audience.


  • Blend Personal And Professional: Parties allow for guards to be down and business to still be on the table.

  • Exclusivity: An invitation tells your audience that they are special, important, and truly a VIP in your book.

  • Sale Without Being Salesy: Parties allow you to sell, promote, educate and all of that without ever being salesy.

Craig states, “Yes, parties are the missing piece to the marketing puzzle you have been looking for because they create engagement, offer a unique experience while creating community between your audience and your brand.”


Catch the complete article in December’s issue of EmpiHER® Magazine on digital and real-world newsstands now.  ( )


Why Building A Successful Brand Is Like Raising Kids

As entrepreneurs, our brands are our babies and just like with our kiddos it is difficult to just let them be. We just want to clean their faces, tie their shoes, and triple check to make sure that they have everything they may need. 

This parental instinct also extends to our brands. And just like with the kids, sometimes our tweaking is good and sometimes it cripples the brand in the end. 

From the terrible 2’s with your brand to understanding who your brand’s friends are, Master Luxury and Neuro Human Brander, Ali Craig shares the top 5 ways brands need to be nurtured for proper growth - just like those kiddos in this month’s issue of EmpiHER®.

Craig says, “ For entrepreneurs your brand is a growing, evolving, and in turn ever-changing entity. The way you speak about, interact, and grow your brand in the start-up phase is completely different than when you are 2, 4, and beyond years in. Yet, most entrepreneurs  keep doing, saying, and acting the way they always have with their businesses.”

Catch the complete article in this month’s issue of EmpiHER®, hits the digital and real-world newsstands on Friday, November 9th at 10 am est. ( )